墨尔本平面设计师苔丝科普兰设计作品

鞋的选择:品牌科普兰,Mahoney & Bulmer

墨尔本平面设计师苔丝科普兰,Caitlyn Mahoney和莱拉Bulmer合作生产这种独特的品牌概念鞋的选择,生活指导公司。

鞋的选择是关于探索生活的选择,找出你想去的地方。提供一个创造性的生活方式指导,他们融合创意讨论,帮助人们设计他们想要的生活。我们开发了一个好玩的和标志性的身份来补充鞋的充满活力的个性选择和他们提供的服务。

鞋的选择是确保你选择做的事情在生活中是让你你想去的地方,而不是阻碍你。,这个名字可以替代工作,大学课程替代,“礼服的选择”或“男朋友的选择”。这个概念是在插入符号的标志代表马克关于编辑为了找到一个新的方向。”

The Shoe Alternative: Branding by Copeland, Mahoney & Bulmer

Melbourne-based graphic designers Tess Copeland, Caitlyn Mahoney and Leyla Bulmer worked in collaboration to produce this unique branding concept for The Shoe Alternative, a life coaching company.

“The Shoe Alternative is about exploring life’s alternatives and figuring out where you want to go. Offering a creative approach to life coaching, they fuse creativity with discussion to help people design the life they want to live. We developed a playful and iconic identity to complement the vibrant personality of The Shoe Alternative and the service they provide.

The Shoe Alternative is about making sure the things you choose to do in life are getting you to where you want to go and not holding you back. For you, the name could be ‘the job alternative’, ‘the uni course alternative’, ‘the dress alternative’ or ‘the boyfriend alternative’. This concept was represented in the logo by the caret mark which is about editing in order to find a new direction.”

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